Privacy Policy

Privacy

Because La Petite Ourse places great importance on respecting the protection of personal information of our visitors and customers!

This privacy policy describes how our website uses and protects the personal information of visitors to LaPetiteOurse.ca.

By accessing or using our website, you acknowledge that you have read, understood, and agreed to the terms and conditions of this privacy policy. If you do not agree with this privacy policy, please do not browse our website.

Personal information collected (necessary cookies and preference cookies)
We collect personal information that you voluntarily provide to us, such as your name, email address, or any other information you choose to provide when you contact us through our website.

SMS

Receive news and offers by SMS? By checking this box, I consent to receive 2 SMS messages per month from Shop La Petite Ourse via an automated system to the provided number. Consent is not a condition of purchase. Reply STOP at any time to unsubscribe or HELP for assistance. Messaging and data rates may apply. Please see our Terms of Use and Privacy Policy.

Non-personal information collected (statistical and marketing cookies)
We collect anonymous data such as IP addresses (Internet Protocol addresses) recorded by internet servers.

We also collect browsing data through Google Analytics and Facebook Pixel to obtain statistics such as visitors' access dates and times, operating systems, browsers used, demographic data about our visitors (age group, country, language, etc.), as well as browsing habits (pages viewed, number of visits, duration of visits, etc.), which are also considered non-personal information. This information is stored using cookies and other similar technologies.

A cookie is a small text data file that is saved on a user's computer or mobile device when they visit a website. Cookies are used to record information about user preferences, language choices, login information, and browsing data.

Please note that we currently do not use any advertising tools that collect marketing cookies. Additionally, we do not have access to any sensitive personal information, such as your financial information or social insurance number.

Cookie activation preferences
To enable or disable cookies in Chrome, please refer to this Google guide. Please note that you can also disable interest-based or demographic-targeted ads on Google by visiting the Ads Preferences Manager. When you disable this setting, ads will not be blocked; they will still appear but will no longer be related to your interests, demographics, or sites you have visited.

Use of personal information
We use your personal information for the following purposes:

  • To respond to your requests and provide customer support;
  • To analyze and improve the performance of our website (statistical data);
  • To maintain the security and protection of our website.

All information provided by visitors to our website, whether personal or non-personal, remains confidential. All employees of La Petite Ourse have signed a confidentiality agreement regarding data transmitted by our customers upon hiring. The use of this data is reserved for La Petite Ourse and, occasionally, for our trusted business partners.

Data retention
We retain your personal information as long as necessary to fulfill the purposes for which it was collected or as required by law.

Information security
We take appropriate security measures to protect your personal information against unauthorized access, use, or disclosure on our website and servers.

Changes to the privacy policy
We reserve the right to modify this privacy policy at any time. We recommend that you regularly review this privacy policy to stay informed of any changes.

Information request
Personal Information Officer

At La Petite Ourse, the personal information officer is Agathe Martineau, owner of La Petite Ourse. To contact her, please write to agathe@lapetiteourse.ca. For any other inquiries, please contact info@lapetiteourse.ca